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11.11 Singles’ Day retail festival – the stakes are high for retailers
11.11 Singles’ Day retail festival – the stakes are high for retailers
31 Oct 2021| News |
200 words
By: Mitch Bittermann, Executive Vice President Ecommerce Asia

With the evolution of 11.11 Singles’ Day retail festival which grows bigger every year, our Executive Vice President of Ecommerce Asia Mitch Bittermann recently discussed in Business Times and Retail in Asia how retailers can maximise sales during this hallmark event.

However, the current supply chain and freight disruptions coupled with increasing consumer expectations is making it more challenging for brands to deliver on their promises, especially when it comes to fast and on-time deliveries.

“Consumers today want their orders faster than ever before, with research indicating more than a third (36 percent) of online shoppers having requested for same-day delivery this year, up from 24 percent last year. These high consumer expectations also translate into huge disappointment when goods are not at their doorstep when expected,” says Bittermann.

The pressure on supply chains, which are still recovering from the aftermaths of Covid 19, is enormous. “Early forecasts see the issue being exacerbated in the coming months, as supply chains build towards peak festive seasons with Christmas, New Year around the world,” adds Bittermann.

With the situation unlikely to resolve until after the Lunar New Year period, read more about what retail players are doing to work around the delays, and what shoppers can expect this season, on Retail in Asia here, or the full Business Times article here with subscription.

Addressing Excess Inventory - Discussed Mitch Bittermann of TMX Global
Mitch Bittermann, Executive Vice President Ecommerce Asia
Mitch leads our Ecommerce and Digital team. He has over 20 years experience leading the ecommerce operations for major global brands in Europe, US and Asia.
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